“Beyond Insurance: Designing a Sustainable and Asset-Building System for Indian Farmers”

Mallinath R Hemadi

9535935622, hemadimallinath@gmail.com

These days every year in one or the other area, farmers undergo crop loss, to protect the interest of the farmers government has come up with an insurance scheme for the crop loss of the farmers. This involves huge investment from the farmers and even the government also. Farmer’s interests are protected with year on year investment. This I would call as an expense rather than an investment.

I call it expense because, if something goes wrong with crops farmers get compensation. If all goes well, the premium paid is profit to company and there is no return to farmers or the government.

So this paper try to make all of us to think if the same premium amount can be put in other form so that it creates an asset for farmers and on larger part to society and government.

To understand all  of this we shall first try to understand what is insurance?

Insurance is an arrangement by which a company or the state undertakes to provide a guarantee of compensation for specified loss, damage, illness, or death in return for payment of a specified premium.

In simple terms: Insurance helps protect you from   unexpected financial losses. You pay a small amount of money regularly (called a   premium), and in return, the insurance company agrees to cover certain   risks   — like accidents, illnesses, theft, or damage. It is to some extent ok in case of vehicles, life etc where the extent of loss, the percentage of premium are low. And loss or damage can easily be noticed without much study, survey etc as in crops.

Crop insurance is an agricultural insurance policy designed to protect farmers from financial losses caused by natural disasters, adverse weather conditions, pests, diseases, and even declining commodity prices. Farmers pay a premium for this coverage, which then provides compensation for losses in crop yield or revenue, allowing them to financially recover and continue their farming operations.

Farming and farmer in India:

If we go and observe the ownership of land and cultivating farmer we come across some kind of farmer land relationship.

1.      The owner of the land himself cultivates and grows crops

2.      The owner of land leases out the land for some amount and other person cultivates.

3.      Land owner and cultivator, cultivate and grows on partnership mode.

Considering above cases, insurance is applicable to which of the above persons.

In case 1 it is understood, farmer and owner are one, he cultivates, he pays the premium and in case of loss he gets the insurance amount.

But in case 2 and 3 what happens. Still many farmers are in confusion between insurance claim and any other government support. Whatever support is provided it should be provided to the cultivator of the land and not the owner of the land. Otherwise the actual cultivator suffers and owner of the land enjoy the benefits. Because of this many cultivators are moving to cities for work in other industries for their livelihood. The concerned people should look in to this and address this issue.

Stake holders in all this crop insurance are

·         Farmers. 

·         Insurance Companies. 

·         Reinsurers. 

·         Governments (Central & State. 

·         Banks and Financial Institutions. 

·         Intermediaries. 

·         Technical Support Units (TSU). 

·         Social & Community Bodies. 

·         Technology Providers. 

·         Taxpayers

Going through this list every rupee spent has to be divided among all these stakeholders. This entire amount comes from the tax payer’s money that government receives. Either the loss of crop or normal conditions the tax payer never gets anything. But he is affected by the increase in price of the crop, if crop fails.

Insurance company, Reinsurer, Banks and Financial Institutions might not have gone loss irrespective of the crop loss or not.

The other stakeholders Intermediaries, Technical Support Units, Social & Community Bodies and Technology Providers just play a role of passing on information for a pay or may be social concern in some cases. But again their role is not much affected with the crop loss or gain.

Government either the state or central receive money in the form of tax and payout to these companies, the calculated premium, calculated by the expert officials in the government and if need comes will interfere in making farmer get the claim.

So next concern in this article is, can this list of stakeholders be reduced to minimum, government spend little of amount and more of benefit goes to farmers and taxpayers.

The time required for decision making and crop insurance

Any farmer for that matter, choose the crop based on the location, onset of monsoon, the crops planned by neighbouring farmers. Considering one example farmer choose Green gram or Black gram and sow it because of all congenial environmental conditions. Next if no rain for next 10-15 days, seeds do not germinate. Now he has an option to go for Red gram, Cotton, Sunflower etc so he sows them.

A farmer has paid premium for first crop, will he get the insurance amount for that first crop. Need to get clarity. But by the time survey is done, photos are taken, there will be standing second crop. So he will not be eligible for the insurance amount. But loss of seeds, fertilizer and sowing manpower, tractor/bullock cost all is done and is loss for the farmer.

Also a farmer has any horticultural plantation, he does sows some annual crops and wish to have insurance, how much he has to pay and what is the insured amount.

This process officially itself, six months time is given for companies to pay the insured amount. How can farmer manage next upcoming expenses? If he barrows on interest again it is burden, banks do not entertain loans at such point of time.

So a new method of protecting the interest of the farmer has to be designed and implemented where there is no need for someone to approve, someone to inspect etc. he has to be self reliant and self sustainable even in adverse conditions. And we get answers to these in further write up.

Crops covered under insurance and sustainable farming systems:

On one side we talk about sustainable farming, integrated farming, tree based farming many more words can be said, and our policies support or promote mono cropping which is never a sustainable model, how can we expect farmer to go for sustainable, integrated farming system.

So we need to spend money in such a way that it creates asset for the farmers, full fills basic necessities of life on earth through the farmers agricultural practices from the amount provided by government as subsidy or support system. Like oxygen is produced, some birds, honey bee are protected. Livestock is taken care and that again provide nutrients to soil.

So we need to come with a system farmers are protected from such risk of crop failure, at same time sustainable farming system are promoted and implemented and farmers are safeguarded without the insurance scheme and premium to be paid by farmers and government (state and central both).

Middle men, is it only for farmers:

We ask farmers to avoid middle men and sell directly to consumer so that he makes more profit, but here in crop insurance between the farmers and government we have middlemen the companies and other stakeholders.

So we need to come with a system where government directly supports the farmers and any leftover amount will either be with government or farmers.

See that farmers are assured some income without spending from the government account, because that money again has to come from public only. So we should come up with a plan where money should not be spent, but necessities of farmers should be met. How to achieve this is all the objective of this article.

Who benefits out of this present insurance system

Companies were one who made more profit out of this. Yes I do agree the farmers also got the benefit when crops failed. But think again the definition of farmer and cultivator from above pages and who got the benefit, the cultivator or the land owner. So money spent is not in right direction.

The analysis of the data reveals that both Government and private firms received a total of Rs 1,38,312 crore as gross premium (farmers, states and GoI) between 2016-17 to 2020-21. The farmers' share was 15.5%, the states' share was 43.4%, and the Union government's share was 41.1%.

To be specific, the private insurance companies received Rs 69,697 crore as gross premium and paid Rs 45,317 crore in claims making a direct profit of Rs 24,350 crore.

In the meantime, the government-run firms received Rs 68,645 crore as premium and paid Rs 56,728 crore as claims in five years, putting their profit at Rs 11,917 crore, almost half of the private companies.

The data suggest that both private and government firms received almost similar premiums, but private companies made double profits. It happened when the government firms held 55% of the crop insurance market from the total 2.47 crore loanee farmers, while private companies owned the remaining 45%.

According to the Union Agriculture Department, out of five government insurance firms, only Agriculture Insurance Company of India (AIC) made a profit of Rs 14,934 crore, while two others -- National Insurance and United India Insurance -- earned a profit of Rs 140 crore and Rs 187 crore respectively. Nonetheless, the remaining two companies -- New India Assurance and Oriental Insurance -- jointly incurred heavy losses of Rs 3,344 crore.

On the other hand, Anil Ambani-owned Reliance General Insurance earned the highest profit from the crop insurance policy, making a cut of Rs 4,731 crore followed by HDFC Ergo by Rs 4,060 crore. In contrast, IFFCO Tokio General Insurance Company made a profit of Rs 3,704 crore and list goes on. (source collected from internet, thanks for this data, it is copy pasted from source)

At this point I do agree that the private companies are for profit and do make profit. But we need to learn to spend cautiously and also see that the farmers and public are benefited more. Hence It is never a good idea for government and farmers to have a system where farmers are making losses, the insurance companies are earning crores from the crop loss. The scheme is to support farmers, not private insurance companies.

Now if study goes and remedy is suggested, suggestion would come like only government-owned companies should be allowed, the government should appoint more people to fasten the survey and claim. But that too would not serve the purpose. We need totally a new radical approach for this. And this approach is provided in this article.

If crop insurance is a crucial tool for protecting farmers against crop loss due to natural calamities, pests, diseases, or price fluctuations. The Indian government has to introduce some new farming technique, in fact it’s not new but an age old system, sustainable model, which our farmers have stopped farming and gone too ahead in this so called chemical, mono cropping system, it is forest based, tree based farming system. And if this system is adopted lot of above stakeholders are avoided, farmers need not wait in queue, wait for inspection and approval, government need not spend much on this crop insurance but just farmers reap the benefit, one more advantage is even the farmers not part of insurance means who has not paid the premium is benefited, landless labours are also benefited, livestock in the area gets benefited, small industries in the area are benefited, in totality a circular economy is created. And government can concentrate on other still productive activities and these stakeholders better find other business. But all needs a honest desire for nations integrity.

How can plantation be helpful in this regard.

1.      These plants are least affected in case of adverse environmental conditions as these adverse conditions are for short term and in this short term itself the crops are wiped off, but not the plants.

2.      Plants also provide food similar to any annual crops, which is basic necessity of any human being and this with extra health benefits.

3.      These fruits can also be monetised just like any other grain crops or annual crops. And with added advantage of more money, scope for processing generating extra revenue and work / job days.

4.      Plantations help farmers in utilizing land more effectively like bunds, unfertile soil, unused land, border etc. which generate some revenue, provide space for honey bees which again will help in yield improvement etc.

5.      Plants help in soil and water conservation. Because of plants water infiltration improves and water table increases. Soil erosion both by wind and water is reduced, nutrients from the lower level of soil will be brought to top and is made available to crops and micro organisms in soil.

6.      These plantations will create employment opportunities in rural areas, which reduces people migrating to the urban areas. This makes availability of labour regularly for other farming activities. And many successful villages for this can be quoted.

7.      Livestock gets the fodder and feed from these plants, which again contribute for fertility of soil.

8.      One more important is oxygen in atmosphere increases solving many environment related issues.

9.      Migration to urban area can be reduced, and burden on government to build infrastructure there.

10.  Many small scale enterprises gets raw materials.

So many such benefits can be mentioned. And this would be real insurance for farmers.

And along with these which can be done on individual lands and public lands too, but on community basis some works have to be done like

1.      Have small processing units in each of the villages like dal mill, rice mill, oil mill etc which will fetch them more returns and make them insured.

2.      Give education on usages of plants available in their village and train them on monetising them instead of promoting only few plants.

3.      Build in them the confidence and let the ruralites be motivated and feel proud of being a farmer or even a farm labour.

4.      Build a seed bank, organic input centres across each of the villages.

5.      Many such programs can be listed

So, what government can do and how it can replace its present day spending in form of premium subsidy with helping for planting. May be it is presently doing but some new things which it can adopt to see that the pace increases and the very objective of protecting farmers is achieved soon are mentioned below.

Considering each acre shall have 10 plants of local fruits, timber, medicinal, aromatic purpose etc. and each village has an average of 1000 acre land we require 10000 plants/saplings.

So we should take service of school students in each school, each students raising 10 plants and then they are distributed to farmers for planting using MNREG funds can be done and considering 100 students in a school we would grow 1000 plants.

And in cities where there are institutes where thousands of students are there they also can contribute for the same. And private school working in this cause easily on an average 5000 plants could be grown and distributed.

Or else or along with the above work 2 -4 women spending in MNREG may be appointed to produce 10000 plants providing them the plastic bags and training it can be achieved in a single year.

Along with this we could take help of cow herd community who take the sheep or cows for grazing across to collect the seeds and provide them to government at cost only and also spread the seed balls across whenever they are travelling (this for free) so that the plant population increases in the area.

Also one can involve NGO’s, corporate, volunteers in this regard.

So with a vision, smart work and selfless efforts the results can be harvested in few years. and further there will be lot of benefits to farmers, public, government as an organization and industries too. 

Bathing Soap - Cleaning Agent or Toxic Champions?.

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Bathing Soap – Cleaning Agent or Toxic Champions?

By Shri. Mallinath Hemadi, Assistant Professor, Dairy Science College, Kalaburagi

Germs are Not Gems -Thought for the Day

There is a well-known proverb in all our regional languages which means “fence eating the crop”. I remember this every time when I see advertisement of liquid hand wash which comes like – a kid use the soap for this the other kid asks don’t you use liquid hand wash as the germs of the person who used this soap previously resides on the soap and when next person uses that same soap the germs on the soap comes and cause problem to second person. Now my open question to all the soap users is that if germs can stay live on the soap which we use, how it can kill the germs on our hand and body?

What’s Cooking Inside Soap?

Many soaps claim they contain milk, they contain aloe Vera etc, we should think deeply that when they are readily available at home or in kitchen garden why buy from market in a processed form. Most commercial soaps available today are actually detergents, which are made with petroleum by-products. Since these "soaps" are detergents, by law cannot be called soap. Chances are that when you see a soap called a "body bar," it is not soap at all.

Hygiene or Health Disorder?

Soaps are used for being clean, as part of hygiene, as disinfectant. But the objective should be met without any side effects or side effects should be lesser than that of these advantages. Normal healthy skin has potential of hydrogen (pH) range of 5.4-5.9 and a normal bacterial flora. Use of soap with high pH causes an increase in skin pH, which in turn causes an increase in dehydrative effect, irritability and alteration in bacterial flora. The majority of soaps and shampoos available in the market do not disclose their pH . When one experience the above effects they are forced to use moisturizers which again you may end up buying and results in some side effects. Some soaps cause allergies, they are harmful to environment which is utmost important for healthy living. These soaps also remove essential oils from the skin. So many of the products we use to get clean—soaps, facial cleansers and body washes—might actually be doing us more harm than good.

Transdermal Skin –Your Intake Determines the Outcome!

One of the main ways your body acquires nutrients other than eating is transdermal— through the skin. Your skin is your largest organ—22 square feet on average—and 60 percent of the substances you put on it are eventually absorbed into the bloodstream. This semi-permeable membrane allows us to absorb vitamins and minerals, but, unfortunately, it absorbs harmful chemicals we put on it, too. Chemicals in common soaps are no joke. They can disrupt our hormones, promote allergies, lead to reproductive issues and increase risk of some cancers. With serious side effects like these, we need to be particular about what we put on our skin.

Four Asuras that Make Up Soaps Attractive

1. Fragrance

Bottom line: “Fragrance” could actually be a cocktail of chemicals and you’d never know it. The FDA doesn’t require companies to disclose the breakdown of a fragrance’s ingredients to consumers because the chemicals that produce fragrance are considered “trade secrets.” Most of the time, synthetic chemicals and cancer-causing toxins (like phthalates, used to make fragrances last longer) are hiding under that one sneaky term. 

2. Parabens

 These ingredients are estrogen mimickers—meaning that once applied to the skin, they enter the bloodstream, and the body mistakes them for estrogen. When the body thinks there is an abnormally high amount of estrogen present in the bloodstream due to the presence of these hormone disrupters, it reacts in various ways: decreasing muscle mass, increasing fat deposits, causing early onset of puberty and spurring reproductive difficulties in both men and women.

3. Sulfates

 Used to produce lather and bubbles in soap. Some common sulfates are SLS (Sodium Lauryl Sulfate) and SLES (sodium laureth sulfate). Sulfates strip the skin of its natural oils and increase penetration of the skin’s surface. They are also irritants for people with sensitive skin or eczema. According to Natural Essentials, SLS bonds with other common soap ingredients, resulting in a carcinogenic nitrosamine, one of the chemicals also featured in California’s Proposition 65 List of Carcinogens.

4. Triclosan

This chemical is most often found in antibacterial soap. Recent studies have found that triclosan actually promotes the emergence and growth of bacteria resistant to antibiotic cleansers. It also creates dioxin, a carcinogen that has been found in high levels in human breast milk. Dioxins have disruptive effects on the endocrine system and negatively affect thyroid functions. And here’s a fun fact: dioxin is the primary toxic component of Agent Orange!

Time to Think Beyond!

Think about it. If we are washing our bodies with soap that contains harmful ingredients every single day, this adds up over a lifetime to wreak havoc on our health. Ureas like, Diazolidinyl Urea, are known to release the chemical formaldehyde. Formaldehyde, with a high hazard rating of 10, is a known human carcinogen, human respiratory toxicant, skin irritant and an environmental toxin. With a chemical as toxic as these, I’d look twice at that soap label next time

Make the Switch – Choice is Yours

With minimal government testing on these chemicals, it becomes up to us, as smart consumers, to make informed decisions as to what does and doesn’t go on our skin.Improve your overall health by choosing high-quality soap and body wash free of these four hormone-disrupting toxic additives. Make the switch and both your skin and your body will be thanking you.

Are we Truly Environment Friendly - Air, Soil and Water Pollution

These soaps don’t just harm us they also harm the environment and many animals Because, in an effort to stave off bacteria, soap manufacturers have included a host of potentially harmful chemicals that not only kill bacteria, but they may also cause nerve damage. The primary ingredient used in antibacterial soap is known as MIT or methylisothiazolinone. This supposed-antibacterial ingredient is chemically similar to Agent Orange, which was a nerve agent used in Vietnam. While MIT is not identical to Agent Orange, the chemical structure and molecular composition is very similar. When you imagine that millions of people use soap each and every day there’s a lot of toxic chemical build up being washed into our waterways.

Swachh Bharat and Soap Manufactures - Hidden Relationship

Despite knowing all the chemicals that make up soaps are highly harmful we are being cleverly used by soap manufactures unknowingly or knowingly create an industry which is more than 4800 crore and all in the name of Swachh Bharat.It is a sad irony we fail to realize that soap industry under the umbrella of promoting “Swachh Bharat” create more waste by means of chemicals ,packaging materials and release of toxins to water bodies will result in large scale destruction to environment .Once we realize the above effects we make some conscious decisions and again end up in searching for new brands which might be herbal or some branded soap which will cause the same problem with different parameters and criteria.

Be to Solution to Environmental Pollution

Two choices before us whether to be part of the solution or problem? I would recommend all of you reading this article to try the solution so that we live this place a better one for us and the generations to come . The best solution that comes to my mind which nature gifts us is “ Go Natural” . Time to make materials at home with your own hands to save you and your family from the disaster that is awaiting the man kind .

Alternates to Chemical Soap - Choices before Us and Food for Others

What would be alternatives to soap – there are many like people use chick pea atta, soap nut powder, milk, aloe Vera, orange peel dried one, neem leaves powder, cow dung based soaps without any chemical ingredients, atta of many pulses along with neem leaves, sessamum powder also for some time, use lavancha grass scrubber,and all such materials will not only do good to your body but also to environment, they not just stop harming water body and animals in it but some acts as food to aquatic animals.

Future is Safe with Alternates - possible if we act now

1. Imagine this whole of soap amount 4800 crore is spent on these natural products, what all changes happen in society. First you keep you healthy, you keep environment clean for animals and your future generations, trees cut for making packing materials will not be cut, thereby you save trees, no need to manufacture soaps so power consumption will be reduced, so again we help in environment protection. No need of transportation of soaps so fuel consumption is minimised and pollution caused by this transportation is also reduced.

2. Imagine if this amount is spent on natural items mentioned like gomaya, neem leaves, soapnut powder etc value of these items increases more and more people come forward to plant trees, save cows etc. this all a big cycle of changes start happening with a small step we take.

Act Now to Save Environment

Considering all the above facts let us take a decision today on “World Soil Day” that we stop using soap from market and start using natural ones at home or else “Cow Based Soaps” ( Gomaya soaps ) which are available at the nearest goshalas or in your vicinity.

About Team GoPals

The vision of Team GoPals is to integrate back the Desi Cows and Bulls back to the life of the farmer and the common Indian. GoPals believes that the best home for the cattle is in the home of a farmer, or a family in the city or a village. Through the activities mentioned above its volunteers, who are not full timers but professionals, are working with passion to make this dream a success. Team GoPals is of the firm belief that the solution to our country’s problems, be it lifestyle or agriculture, lies in the upliftment of the native Indian Cow breeds and placing them in the position they once were. if you are the one who wanted to volunteer with us , write to us @info@gopals.com

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Health Tips -Which one is better; a finger , a twig or a tooth brush

Shri. Mallinath Hemadi ,B.sc (Agriculture),Consultant -Natural Farming

Analyst who are experts in oral health care have recently done lot of research and published their experiments where statistics says person in India averagely uses 190 gms/year of toothpaste where as in USA it is 375 gms/year/person. Although most of these analysis underestimates indians with respect to oral care, similar such studies says 95% of adults in India have gum problems which is a quite contradicting fact. Many kids living in rural india are habituated to usage of neem twigs for oral care and they have hardly used brushes during their childhood. Similar analysis and studies are used to create inferiority complex among Indians, later which influences on paste consumption and usage of brush among educated class.It is an irony that intellectuals fail to understand that mere consumption of paste will not result in improving dental health because most of the oral problems are reported in countries which have high consumption of paste and usage of brushes.Now we will explore the reasons and factors that influences the oral care industry, impacts of this industry on health of users and environment.

Oral health Industry - Impact on Environment and Health
First is with respect to contents used and health in tooth paste ,fluoride is one major ingredient of toothpaste for the betterment of oral health. But there is one class of experts who says fluoride causes skeletol flurosis which can be seen only at advanced stages, can destroy lining of stomach and intestine, destroy muscle energy. Now we need to dive deep to see if it is really necessary that we need to use toothpaste which contains harmful substance in it. In managing one , are we indeed destroying other parts of our body is a million dollar question that requires answers from each one of us.Toothpaste also contains nicotine which is a well known carcinogen, says one of the study of major toothpaste; it is observed that nicotine in one dental care product (one tooth paste) is equivalent to nine cigarettes. So all non - smokers should think whether to use it or not. More importantly ,all consumers of toothpaste should understand dental problem is serious or cancer is serious.There is one study which quotes that the plastic we use and throw is reaching sea and once this sea water is used to extract salt from it, plastic is entering the salt. So salt we consume is containing plastic. The brush we use creates small plastics as brush is made of plastic material, and these small plastics material is called micro beads, these micro beads are in such a small size that our waste water treatments plants cannot handle it. Now with a long process the plastic is reaching our plate and to stomach, imagine you brushing teeth with plastic and say plastic is not good for health. So it is very high time to think of using brush along with paste also.
Modern studies reveal dental health in India is very poor because we won’t use modern paste and brush, but at the same time when are checking the reality facts with our close and aged family members we could feel dental health in earlier days was very good, they had strong tooth till their death etc, we need to rethink and evaluate these modern day studies based on available information from our family and elders on which must be the right one and decide .



Alternatives to Chemical and Plastic-Impact on Health and Environment

So with all this reasons above we should shift from present day chemical paste and plastic brush to natural ones?. Does this meant that we shift to other brands or entire methodology itself. So alternative to brush is our fingers and paste will be cow based tooth powder or twigs of many plants are used for the same like pongamia pinnata, neem , Guava, Tamarind etc.

Save Environment -Practice at Home
One shift from chemical tooth paste and brush will result in huge improvement in overall health apart from oral health as well as saving estimated 2500 tonnes of plastic waste daily mainly from paste ,brush and materials used to pack them .This will also save our countries exchequer in a larger way in coming days to come as if one goes by the popular saying "grain by grain makes heap of grains".
We will be saving the already endangered forest which otherwise will be cut to make packaging material, in India it is estimated to be 300000 metric tonnes of paper used by single company (major one) for packaging purpose. 12-24 trees are required to produce 1 ton of paper, now imagine number of trees required to produce 300000 ton of paper which is for only one major player of oral care industry Imagine how much CO2 would this forest consume and release oxygen thereby help in controlling global warming or temperature increase. In the process of making this paper and packing material lot of water is polluted, air is polluted which also need to be accounted for the making of tooth brush and paste .Imagine the microbes in the bathroom where our brush is kept, brush washed also contains at least to some extent sugar content of paste we used. And this sweet material on brush becomes very good place for microbes to grow. The microbes in the bathroom start growing on brush. And this brush again we use and say we are taking care of oral health. Instead if we use our thumb for brushing we can reap the benefit of acupuncture also, along with clean and greener brushing material the thumb.Currently toothpaste industry is valued to be 750 crores and and it is estimated that 700 million toothbrushes are sold every year (this valued at Rs 700 crores). Imagine all this dumped into clean environment and later we our self volunteer for clean India -Swachh Bharat. 

Imagine the other industries which are directly and indirectly associated with oral care like transportation, electricity, advertisement, pharma and chemical industries which are all leading to environmental pollution may it be air, water and even soil.

Cow based Tooth Powder - Strong Alternate to Modern Chemical and Plastic Materials
There are many small gaushalas and farmers producing this tooth powder and selling and even you can make it for yourself. If you start buying from nearest manufacturers instead of big brands in this also, you can help yourself for better health and help for cleaner and greener environment. And your off-springs (children) can lead happy life in clean environment.
Imagine these money of 1450 crores (paste + brush industry value) spent on cow based tooth powder and plant based material for brush like twigs without any chemicals, the number of cows can be fed with this money itself will be almost 12 lakhs at the rate of Rs 12000 per annum, which is 0.6-1 % of Indian cow population. Meanwhile these many cows will help atleast 1.2 lakhs farmers or landless labourers to get their job, along with quality milk for them and you also, which otherwise today we are getting adulterated milk. This again helps in reducing chemical fertilizers, pesticides which also have a great contribution for water pollution. So we will be out of vicious cycle.
Hence a small decision by you today will lead to a great practical solution for many of present day human problems.

Now Decide -Be the One You Wanted to Be
We may face issues and lot of trouble in shifting to the newer alternative especially some may feel guilty or shameful in front of friends,family and colleagues for using such materials .We are confident this too is a passing phase .It is just a matter of time before others join us in this cause .
Compared to modern paste , this powder makes your bathroom little dirty and you may need to clean more regularly but it will be worth taking this risk compared to the harmful effects of paste and brush. Initially getting tooth powder or it's materials also may also be difficult but once you start demanding it, at later stage you start getting it at your door steps.So with above understanding of all pros and cons of paste and brush it is high time we decide to shift to natural gau based tooth powder and wish you all take a positive decision for your health and clean environment for your kids.

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